Baja Fresh

I have been eating at Baja Fresh since the mid-nineties when a location opened up in Westwood, California while I attended UCLA. One night a week, our fraternity would bring in Baja Fresh burritos for dinner and they were always a huge hit.

In 2002, Baja Fresh was sold to Wendy's for $275 million. These were the dark days for the chain when the fresh ingredients were replaced by a fast food model. The chain was sold to a private investor in 1006 for $31 million. There are around 300 locations operating today.

Despite having eaten about 100 burritos from BF in my career, I have never ordered their tacos. This weekend, I ventured out and tried one each of their fish tacos, one grilled and one "baja style." They were served in a combo with rice and pinto beans.

I found the grilled taco to be very good. The baja style fried one was not as good only because it did not stay crispy, it got rather limp and mushy. Both use mahi mahi and have cabbage, pico de gallo, and a "tangy avocado dressing."

A solid effort and if you get the grilled fish tacos, pretty good. Side note, at 250 calories/taco, they are a way better choice than my usual order, a steak burrito ultimo which has 950 calories.

Baja Fresh
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